Nurul Morshed Khan
Chief Marketing Officer | Business Transformation Leader
Senior marketing and business transformation leader with 20+ years of experience driving large-scale growth, leading high-performing teams, and scaling FMCG and industrial businesses across Bangladesh and regional markets.
20+
Years Experience
FMCG, Feed Industry, Automotive, Retail
Industry
Chief Marketing Officer | Business Transformation Leader
Role
Dhaka, Bangladesh
Location
Professional Experience
Sept 2023 – Present
Chief Marketing Officer
Astha Feed Industries Limited
Leading strategic marketing and business growth initiatives for a feed manufacturing company with 160,000 MT annual capacity, Driving long-term transformation plan to scale production capacity from 160K to 600K MT. Targeting annual turnover growth from BDT 11 Billion to BDT 48 Billion within five years. Ensuring global quality standards using American and European technologies. Strengthening brand positioning in poultry, fish, and cattle feed segments
Jan 2021 – Jun 2023
Operative Director (Sales & Marketing)
Aftab Bahumukhi Farms Ltd (Jahurul Islam Company)
Led a large national sales & marketing team generating BDT 20+ Billion annual revenue. Designed talent management strategy that reduced department costs by 10% and increased growth by 17%. Increased sales by USD 38 Million in the final year. Expanded operations through feed export to North-East India. Launched new product line “Shukhi Feed” to capture new market segments
Feb 2018 – Dec 2020
Head of Marketing
Aftab Bahumukhi Farms Ltd
Led a technical marketing team contributing to 5% annual business growth. Developed integrated marketing strategies across: Digital, Advertising, Communications, Creative teams
Sept 2013 – Jun 2016
General Manager – Sales
Uttara Motors Limited (Bajaj Motorcycles)
Established corporate sales unit securing bulk orders from major pharmaceutical companies. Planned and forecasted nationwide 2-wheeler sales and service operations. Improved Customer Satisfaction Index (CSI) through organized sales campaigns. Analyzed market trends to maximize branch-level sales performance
Education & Training
Master of Business Administration (MBA)
International Islamic University of Chittagong
2004
Master of Commerce
Jagannath College
1994
Bachelor of Commerce
Ideal College
1992
FMCG Sales Management
BDJOBS, Bangladesh
2013
Teambuilding – Leadership – Innovation Challenge
GFS, Singapore
2012
Store Operation Management
GBF, Singapore
2012
Agency Partners
Joint Secretary – Bangladesh Poultry Industries Association
Member – World Poultry Science Association (Bangladesh Branch)
Core Member – Poultry Professionals Bangladesh
Let's Connect
Interested in discussing brand strategy, marketing leadership, or potential collaboration opportunities?
