Md. Atuar Rahman
General Manager – Marketing
Dynamic marketing professional with over 15 years of experience across Agro, Food, and FMCG industries, specializing in brand management, trade marketing, channel development, and sales growth through data-driven and consumer-focused strategies.
15+
Years Experience
Agro, Poultry & Feed, FMCG, Foods
Industry
General Manager – Marketing
Role
Dhaka, Bangladesh
Location
Professional Experience
January 2024 – Present
General Manager, Marketing
Astha Feed Industries Limited
As General Manager of Marketing, he leads the marketing division with a strong focus on strategic and tactical planning aligned with brand positioning and competitive market dynamics. He drives net sales and volume growth by optimizing distribution coverage, market visibility, pricing strategies, and promotional effectiveness. His role also includes overseeing new product development initiatives, managing both traditional and digital media communication strategies, conducting market research, and maintaining full P&L responsibility to achieve sustainable business growth targets.
April 2020 – September 2023
Senior AGM & Head of Brand Marketing
Islam Group Agro Division (Feed & Food)
In this role, he was responsible for leading brand and marketing operations for a diversified agro-based portfolio valued at BDT 1,800 crore, covering feed, frozen foods, and seeds. He developed annual marketing plans, campaign calendars, and budgets while conducting in-depth market and competitor analysis. He oversaw all communication and media deliverables, including brand strategy, messaging, content development, PR, and digital platforms, and worked closely with internal cross-functional teams and external partners to ensure consistent execution of strategic communication plans across all brands.
June 2016 – March 2020
Senior Manager & Head of Brand Marketing
Hygienic Research Institute (Bangladesh) Ltd.
As Head of Brand Marketing, he provided leadership and strategic direction to the marketing department, ensuring alignment with corporate goals, competitive conditions, and evolving consumer preferences. He collaborated closely with advertising agencies to develop impactful promotional campaigns and initiated market research to understand consumer behavior and product performance. He also identified opportunities for new product development and improvement of existing products, leading brand expansion and long-term market penetration growth.
April 2014 – May 2016
Manager, Brand Marketing
Godrej Household Products (Bangladesh) Ltd.
In this position, he managed the development and execution of fully integrated marketing strategies across multiple FMCG categories, ensuring alignment with corporate objectives and brand guidelines. He planned and implemented marketing mix elements for assigned brands, focusing on trade marketing, promotional planning, media communication, and alternative channel development. His responsibilities included driving brand performance through targeted campaigns and strategic market positioning in highly competitive categories.
Education & Training
MBA
Thames Valley University (University of West London), UK
2007
Post Graduate Diploma in Marketing Management
Bangladesh Institute of Management (BIM), Dhaka
2001
Honours & Masters in Economics
Aligarh Muslim University, India
1994 – 1999
Marketing Excellence Workshop
Hygienic Research Institute (India)
Developing Market & Successful Selling
Hygienic Research Institute (India) Training 3
Be a Dynamic Leader
Dhaka Chamber of Commerce & Industry (DCCI)
Agency Partners
Grey
Bitopi Advertising
Asiatic (Digital)
Unifox Digital
Let's Connect
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